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Innovating in "The Lab" How MSUFCU Turns Ideas into Digital Innovation

Last Friday, Reseda Group CTO, and VP of Digital Innovation and Strategy at MSUFCU Benjamin Maxim and Ami Iceman-Haueter VP of Research and Digital Experience at MSUFCU presented at the CUNA Marketing & Business Development Council Conference in Los Angeles, CA on how credit unions can embrace digital innovation through FinTech pilots and partnerships.

About two years ago, MSUFCU created a lab to push innovation forward, explore new ideas, and use a scientific process to determine its market opportunity and organizational fit. The Lab at MSUFCU conducts research, kicks off growth projects, examines promotion and public relations opportunities, and explores fintechs, artificial intelligence, cryptocurrency, Buy Now Pay Later, and other emerging technologies.

The lab partners with fintechs through the Reseda Group, MSUFCU's wholly owned CUSO. The leaders of the The Lab at MSUFCU make an effort to involve every department of the credit union, enhance employee engagement, and allows members to interact through InnoHub.

Read the full article covered by CUNA here:



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