There is strength in numbers. That’s why more organizations rallying around a cause can make a big difference.
Credit union service organization (CUSO) Reseda Group, founded and owned by MSU Federal Credit Union, added another subsidiary to its team of companies supporting credit unions. M3 Group joins Reseda Group as a wholly owned subsidiary focused on growing its current client operations and a division focused on credit union financial services.
M3 Group is a full-service marketing, communications and advertising agency founded in 2002 and currently celebrating its 20th anniversary. Headquartered in Lansing, Michigan, with a satellite office in Detroit, the company is known for its integrated strategy, multi-industry focus and regional magazine publishing. Tiffany Dowling, founder of M3 Group and current president and CEO, believes in the power of strategic alliances setting the stage for opportunity and growth.
“The old phrase is ‘The best is yet to come.’ I believe that. Any time you have reached a particular milestone like a 20-year anniversary, you think about succession and new challenges,” said Dowling. “I’m excited to see what new opportunities emerge and also to work with the talented people at Reseda Group and MSUFCU. The integrity, innovation and team of experts secures an amazing path for M3 Group moving forward.”
M3 Group will continue to be led by Dowling, who will develop and implement the strategy, processes and culture the organization was built upon. Driven by the M3 Method™, M3 Group diagnoses, prescribes and applies solutions for communications and marketing challenges. Reseda Group is fundamentally focused on credit union success and identified marketing and communication services as a primary need. Finding and securing an organization with a successful track record and high-quality performing solutions was vital to fulfilling one of the major strategies for the organization.
“As we continue to evaluate programs and services needed for credit union success, it was apparent that marketing, digital strategy and overall communications was critical,” said April Clobes, president and CEO of MSUFCU and president of Reseda Group. “There’s no need to build the capacity from scratch when there are organizations that have built a model that works and can hit the ground running. The M3 Group team of creatives will be a tremendous asset to credit unions and other Reseda Group subsidiaries.”
Reseda Group believes in building better for members through investment in innovative partners. This strategic support allows credit unions and member communities to reach their financial goals. MSUFCU is also committed to making a positive impact for credit union communities through investment enabling stakeholders to achieve financial security, goals and their dreams.
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Founded in 2002, M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency. It helps our clients understand their target markets; prioritize efforts; and develop engaging, visually compelling content that connects. M3 Group helps with everything from breakthrough ad creative to full-scale integrated marketing campaigns.
Reseda Group helps credit unions remain relevant and competitive by delivering the best products and services to its employees and member-owners. Driven by our shared goal of building better for members, Reseda Group invests in strategic partners that will bring new technology, digital resources and credit union industry solutions to market.
Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the fifth year, a Top Workplace by the Detroit Free Press for 11 consecutive years, a National Best and Brightest Companies to Work For® winner for six consecutive years, and was named one of the top five Michigan credit unions in Forbes’ Best-in-State Credit Unions 2021 list. MSUFCU was named a Best Workplace in Financial Services and Insurance by Fortune Magazine for two consecutive years and has been certified as a Great Place to Work® for nine consecutive years. MSUFCU has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. MSUFCU is headquartered in East Lansing, Michigan, has 22 branches, over 325,000 members, more than $6.7 billion in assets and nearly 1,000 employees. For more information, visit msufcu.org.