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Reseda Group Launches New CUSO, Ever Green 3C


Ever Green 3C: Creating. Connecting. Consulting. is launched by Reseda Group to provide engagement solutions for credit unions and credit union adjacent companies and organizations.


EAST LANSING, MI—(October 19, 2021) — Reseda Group, a wholly-owned Credit Union Service Organization (CUSO) of Michigan State University Federal Credit Union (MSUFCU) has announced the launch of its new subsidiary, Ever Green 3C, a consulting firm committed to helping credit union and credit union adjacent organizations grow through increased engagement opportunities with employees, members, and the communities they serve.


Ever Green 3C offers four unique engagement solutions, which can be customized to meet the company or organization’s specific needs including Financial Education, Community Development, Diversity, Equity, and Inclusion, and Corporate Philanthropy and Volunteerism.


“Our team is well renowned for their success in financial education, community development initiatives, and our diversity, equity, and inclusion programs,” explained Whitney Anderson-Harrell, MSUFCU Chief Community Development Officer and President of Ever Green 3C. “Years of focus and commitment in these areas have allowed us to have insights into creating successful programs and opportunities that increase engagement and drives growth. We are excited to be able to share our resources and help other credit unions and organizations grow.”


With a full team of consultants and educators, Ever Green 3C has developed both in-person trainings and programs, as well as digital solutions including its proprietary financial education website, blog, and app that can be private-labeled.


“The credit union philosophy of ‘people helping people’ has always been at the cornerstone of what we do at MSUFCU and continues to drive our mission at Reseda Group,” said April Clobes, President and CEO of MSUFCU and President of Reseda Group. Our partnership with Ever Green 3C is an extension of that mentality. Helping people with financial literacy, with diversity, equity, and inclusion training and resources, and helping people build community through connection and philanthropy. The impact of these programs has the potential to reach far beyond simply impacting a company’s bottom line. They will positively impact their communities and company culture for years to come.”

For more information on Ever Green 3C please visit evergreen3C.com.


Headquartered in East Lansing, Michigan, Reseda Group is a wholly-owned CUSO of Michigan State University Federal Credit Union. Formed in 2021, Reseda Group helps credit unions remain relevant and competitive by delivering the best products and services to their employees and member-owners through investing in strategic partners that bring innovative technology, digital resources, and credit union industry solutions to market.


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